Social media is an increasing part of the mix and, for a big event, we routinely create a campaign based around this, with a teaser programme, on-track experience and follow-up to maximise reach and engagement.
For example, each year at the Macau Grand Prix, we represent teams, drivers and sponsors at what is in effect the end of season finale. With the required planning completed and objectives in place, we ensure that the build-up and the event itself are planned and managed in terms of the key distribution channels and objectives of our clients.
- Defined targets
- Cross-media planning
- Monitoring and analytics