Having triumphed in the Asian Le Mans Series in February, racing has returned in Europe this month with the Prosperity Investment Management featuring on the two Nielsen Racing LMP3 entries in the European Le Mans Series.
As part of the Race Reward Programme, Prosperity will be helping to support the team in the prototype series and, as the name suggests, Nielsen Racing are to be rewarded financially based on exposure and race results.
Nielsen Racing won the recent Asian championship with the Tony Wells / Colin Noble pairing and they carry that momentum into the European season. In addition to winning the title, the team also earned an entry into the most prestigious sports car race, the 88th running of the 24 Hours of Le Mans which takes place in September.
The team has a solid record in Europe and this year run the latest second-generation chassis from specialist manufacturer Duqueine, the M30. The Wells / Noble combination run in the #7 entry with the returning trio of Garett Grist, Rob Hodes and Charles Crews in the #10. Both driver line-ups also compete in the support series, the Michelin Le Mans Cup and also carry the Prosperity branding.
What is the Race Reward Programme?
A sponsorship programme designed for drivers and teams competing in selected championships. Drivers or teams carry Prosperity Investment Management branding on the car and race apparel to pre-determined dimensions.
When a driver achieves a podium place or wins a championship overall Prosperity pay a ‘reward’ when the driver or team submits a photo showing the Prosperity brand on the podium and tags the picture in their social media.
Reward values vary dependant on the race series and level of competition and are boosted by the strength of the driver or team’s social media reach.