Driving Growth through Social Media

With TF Sport, from National Club Racing to the FIA WEC World stage in five years.

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British team TF Sport is one of the UK's privateer power houses and the most successful Aston Martin customer team in the last five-years. Since their creation in 2014, we have supported Tom Ferrier and his team all the way up the GT ranks, mirroring their on track successes into stories and turning them into one of the most loved teams in the UK GT arena and beyond, currently being the second most popular WEC team in Japan (as a GTE Am entry) and Europe.

We divided the target audience into 5 categories; Press, Sponsors, Partners, Drivers, Fans, to better speak to them through our campaigns, creating content to target new and existing audiences on a daily basis.

Driving Growth on Social Platforms

We planned a content calendar around the race calendar to ensure we created content during the run-up, coverage of the event and behind-the-scenes exposure. Plus, we tracked social media engagement to monitor performance.

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Twitter traffic growth

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Average hits per publication per year

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Instagram Audience Growth & Engagement

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